GMR Marketing

2y

GMR's Executive Operations Director Diana Klassen (she/her) is responsible for leading the team of individuals who help to project manage and operationalize our experience design team's work. She's letting us in on her secret to leadership success: kindness. Diana has used this tool as her North Star throughout her career, guiding herself and others to reach for greatness, transcend limitations and create real change.

GMR Marketing

2y

National Basketball Association (NBA) season tip off is tomorrow and all eyes are on the Milwaukee Bucks after some major changes were recently announced—the acquisition of Damian Lillard, a new owner, and a new coach to name a few. GMR’s Executive Vice President Todd Fischer chatted with the Milwaukee Business Journal about how these changes will impact the team's sponsorship opportunities, the Bucks fanbase and the local community.

GMR Marketing

2y

Global sports are taking a deeper hold in the U.S. in part due to media coverage, globalization, and other factors that have made it easier for fans to connect with the games they can't see on their own home turf. Last night, the Business of Diversity in Sports & Entertainment (BDSE) held a panel and GMR’s Senior Director of Partnerships and Social Impact Gerard Littlejohn discussed the journey of global sports with fellow panelists while highlighting GMR’s work with the Olympics & Paralympics and the FIFA World Cup.

GMR Marketing

2y

We’re excited to announce that #GMRClient Google secured the Leaders in Sport Inclusion Award. We are honored to work with Google on their Changemaker partnership with the WNBA (Women's National Basketball Association) and ESPN to increase the visibility, accessibility and coverage of women’s sports. As a result of this work, the 2022 WNBA Playoffs saw a 63% year-over-year increase in total hours viewed, reaching over 22 million hours. Now, that's something to celebrate!

GMR Marketing

2y

We're three years out from the 2026 FIFA World Cup and excitement is already building among fans. GMR’s Chief Relationship Officer Mat Johnson shares his top 3 pieces of advice for brands looking to get in the game early to capitalize on the fan anticipation.

GMR Marketing

2y

Congratulations to GMR's Chief Legal Officer DeVona Wright Cottrell for being recognized as a 2024 Wisconsin TITAN 100. The Titan program recognizes Wisconsin's most accomplished business leaders who demonstrate exceptional leadership, vision, and passion. Join us in celebrating DeVona and all the ways she supports both the agency and her community.

GMR Marketing

2y

Meet Mark Gage, GMR’s Senior Creative Director, GMR FC member and West Ham United fan. To learn more about GMR FC and our experts, head to gmr-fc.com.

GMR Marketing

2y

The age-old assumption "who doesn’t love free stuff?" may be coming to an end. Giving away merch used to seem like a no brainer for brands, but GMR’s Senior Director of Strategy Alla Ioffe Dragoun is challenging that notion and urging brands to keep quality, utility and, most importantly, sustainability in mind before throwing swag at consumers.

GMR Marketing

2y

Headed to Las Vegas for the Esports & Gaming Business Summit? Join GMR's Director of Gaming & Entertainment Brandon Herwig on October 23 for a discussion on the next generation of branded media partnerships with Xfinity's Senior Director of Brand Partnerships, Mark Cruz and Xfinity’s Senior Director of Media Strategy, Justin Silva. Hope to see you there!

GMR Marketing

2y

Congratulations to #GMRClient Xfinity for being shortlisted for not one but two Tempest Awards! The brand is shortlisted for ‘Brand of the Year’ and ‘Best Endemic Brand Activation’ for their work in the gaming & digital industry. We're looking forward to celebrating all of the amazing work at this year's Esports & Gaming Business Summit in Las Vegas later this month!