GMR Marketing

2y

Brands, you don’t have to tug on the heartstrings to forge a connection with your audience. GMR’s Senior Strategy Director Irina Ioffe is shining a light on an approach that 90% of people say they are more likely to remember.

GMR Marketing

2y

Creating a StoryMaker experience born of humanity is our primary focus and the driver of the unforgettable work we create daily. Which is why we're so excited to announce that Great Place To Work® has selected GMR for the 2023 Fortune Best Workplaces in Advertising & Marketing™ List! Take it from GMR President and CEO Tyson Webber (who originally started at the agency as coordinator): “Providing an environment where StoryMakers feel supported in their personal lives and included in the workplace is what makes GMR stand out in our industry and with our clients.” You can find the full list of winners at the link below or head to GMRMarketing.com to explore how you can become a StoryMaker.

GMR Marketing

2y

With AI's role in our world expanding rapidly, GMR’s SVP of Digital Products, Hugo Bernardo, is sharing how we can leverage technology while maintaining human connection. For brands, this means keeping customer experience at the center with human-centric technology that delivers experiences that create lasting memories.

GMR Marketing

2y

After an extended trip to Australia and New Zealand in support of #GMRClient Visa, GMR’s Margaret Wendelberger is sharing the details behind her work training and managing the brands in-market staff across two host countries and multiple markets. As an official partner of FIFA Women’s Football, Visa hoped to educate and inform fans and consumers of the brand’s payment rights while continuing their equitable investment across the Men’s and Women’s game. We know through our SOLE Science research that it’s not just about the activation itself. The in-market staff are an extension of the brand, and Maggie and her team brought that vision to life in multiple complex markets to create memorable experiences for football fans in both host nations.

GMR Marketing

2y

Congrats to #GMRClient Nissan Motor Corporation on yet another successful Heisman campaign launch! But the launch isn't over yet. Keep your eyes on your web browser next week for the opening of the fourth iteration of the Virtual #HeismanHouse, which gives college football diehards the access they've always dreamed of, allowing them to explore an immersive 3D world that brings the iconic House to life with legendary players, mascots, and interactive challenges.

GMR Marketing

2y

GMR Senior Art Director Russell Houghtaling recently returned from Australia and New Zealand where he was supporting longtime #GMRClient Visa at the 2023 FIFA Women’s World Cup™. With two host nations and nine activation markets, the team took on the unique challenge of creating an activation and point-of-sale experience that was culturally real, demographically informed, and contextually relevant. The result? Powerful memories created on a global stage.

GMR Marketing

2y

At GMR, we take pride in our Employee Resource Groups (ERGs), which provide belonging and work toward equity for people with shared needs, barriers and challenges. As part of our ERG Co-Lead Spotlight Series, we’re hearing from Lauren Seebacher, our Creative Director who also serves as Co-Lead for THRIVE, an ERG that supports persons with disabilities in the workplace.

GMR Marketing

2y

Lionel Messi is opening doors for Major League Soccer (MLS) with his undeniable talent and global following. GMR’s Chief Experience Officer and GMR FC expert, Max Lenderman shared with the New York Post how MLS can take this opportunity to retain fans. The secret: treat fans like the most important customers they are and showcase the sport like the experience it is.

GMR Marketing

2y

We’re officially one year out from the Paris 2024 Paralympic Games! In honor of this milestone, we’re sharing a conversation from the Sports Business Journal’s ALL IN Conference. GMR’s Chief Partnership Officer Adam Lippard was joined on stage by Team USA Paralympian Ezra Frech and CEO & founder of Angel City Sports Clayton Frech to discuss how proper representation and media coverage of disability can accelerate growth of the Paralympic Movement ahead of Paris 24 and LA28 Olympic & Paralympic Games. With one year to go, we're encouraged by the progress we've seen amongst brands using their platforms to elevate the conversation, but there's always more to be done.

GMR Marketing

2y

Chris Lierman, GMR’s Senior Director of Strategy, and Max Lenderman, GMR’s Chief Experience Officer, are diving into the new frontier of experiential marketing: Transformation Economy. Interested in telling stories and creating experiences that are full of joy, fulfillment and awe? It all starts with understanding that audiences are looking to connect with brands through values.