GMR Marketing

2y

Meet Mirella Barton-Steiner, GMR’s Director of Client Services, GMR FC member and Chelsea FC fan. To learn more about GMR FC and our experts, head to gmr-fc.com.

GMR Marketing

2y

As the 2023 FIFA Women’s World Cup wraps up, Morning Brew sat down with GMR FC (www.gmr-fc.com) experts to talk about the continued opportunity for brands to stay engaged in women's soccer and women's sports as a whole. Because the momentum isn’t slowing down leading into 2027 and, as GMR's Alexa Sunderland shares, now is the time for brands to move, aka "the earlier, the better."

GMR Marketing

2y

At GMR, we take pride in our Employee Resource Groups (ERGs), which provide belonging and work toward equity for people with shared needs, barriers and challenges. For the third installment of our ERG Co-Lead Spotlight Series, we’re hearing from Sarah Kasica, our Senior Account Director who also serves as Co-Lead for GLOW, an ERG that supports women in the workplace. “I have been an active member in GLOW, GMR’s ERG celebrating the growth and representation of women in the workplace since I joined GMR in 2015. The support, mentorship, and advocacy I have received from this community of women and allies has served as a springboard into my personal and professional development over the years. I credit much of my success to the special relationships I have formed through GLOW, as well as the positive influence this organization has had on me to self-empower and lead with confidence and poise. As an ERG Co-Lead, I took the opportunity to return the favor and play a more active, impactful role in the growth of other StoryMakers."

GMR Marketing

2y

As we come to the close on the 2023 FIFA Women’s World Cup, GMR’s Chief Partnership Officer and GMR FC member Adam Lippard shines a light on the differences in media representation for men and women athletes, sharing positive examples from the media and GMR clients while highlighting the work that still needs to be done. Long story short, for brands, the ball is yours - and we're here to help you get in the game.

GMR Marketing

2y

Meet Brian Patrick Pettit, GMR’s EVP of Experience Design, GMR FC member and supporter of the underdog (whoever that may be). To learn more about GMR FC and our experts, head to gmr-fc.com.

GMR Marketing

2y

Jessica Giordano, GMR’s Executive Vice President of Client Consulting + Services, is pulling from her 20 years of global event experience to provide some insights on women’s football. In the midst of the FIFA Women’s World Cup, she is sharing what makes the football fanbase so unique and why brands should tie themselves to the fan experience.

GMR Marketing

2y

We partnered with #GMRClient Google on the development of their WNBA Changemaker partnership, which aimed to improve visibility, coverage, and accessibility of women’s sports. For these efforts alongside the WNBA and ESPN, Google has been shortlisted for the “Sponsorship Award” and the “Inclusion Award” at this year's Leaders Sports Awards from Leaders in Sport. Congratulations to all involved in this powerful partnership!

GMR Marketing

2y

Meet Andy Black, GMR’s Account Supervisor, GMR FC member and fan of Universidad de Chile & Liverpool. To learn more about GMR FC and our experts, head to gmr-fc.com.

GMR Marketing

2y

Now, more than ever, gaming is a powerful tool for creating connections between #brands and gamers. Our gaming experts Brandon Herwig and Dave Rosenberg partnered with Matt Marcou, the Former Commissioner of Madden and co-founder of tryhard Consulting, to dig into an insight gamers have known for a long time—there’s a real, deep human & community connection on the other side of a screen. It's time brands figure that out too. This report can help.

GMR Marketing

2y

Meet Aurélien Lorang, GMR Account Manager, GMR FC member and fan of Paris Saint-Germain. To learn more about GMR FC and our experts, head to gmr-fc.com.