GMR Marketing

3y

Congratulations to the Xfinity University team on bringing home not one, but THREE Silver Muse Awards! The MUSE Awards recognize creative projects and campaigns across the globe while inspiring companies to keep growing, innovating, and setting new standards for excellence. GMR has been proud to partner with Comcast on the Xfinity University Program for 10+ years with the goal of connecting with college students—and the work continues to pay off with over 146K event attendees, 141K student engagements, and a whopping 1M total impressions in 2022 alone.

GMR Marketing

3y

Thanks to Sports Business Journal for spreading the word about the GMR Brand Experience Index© (GBEI). In addition to ranking brand experiences across the country, we use the data science collected for the GBEI to inform the design of our activations and determine ROI for live brand experiences. To see if your brand's activation made the list, visit https://lnkd.in/gVWr4ZVk

GMR Marketing

3y

At SXSW, GMR and TBWA Chief Diversity Officer Aliah Berman (she/her/hers) and Me Too Movement founder Tarana Burke engaged in a discussion about the keys to an effective platform: embracing empathy, authentic storytelling, and community building.

GMR Marketing

3y

In today's data-rich world, we all know that marketing is a combination of art and science. But not all disciplines within the marketing mix have the ease of measuring eyeballs, impressions or a direct consumer purchases. In experiential, for example, we have to measure brand memories. Not quite so easy. GMR's Head of Data Science, Dr. Joseph Cera, digs into the science behind memory making, what we call SOLE Science™, and how GMR is using it to prove the ROI of experiential in our inaugural GMR Brand Experience Index©.

GMR Marketing

3y

Every major sports and entertainment event features live brand experiences. However, the industry has never had a method to objectively measure the return on investment (ROI) for their activations at these events. We've solved that problem. Thanks to the Sports Business Journal for spotlighting the launch of the inaugural GMR Brand Experience Index, our data measurement model that not only measures, but predicts the ROI on brand experiences.

GMR Marketing

3y

The GMR Brand Experience Index© is five years of our intense data science work brought to life. GMR’s Chief Strategy Officer Elke Jones provides a glimpse into the process of conceptualizing and creating it.

GMR Marketing

3y

Are you really measuring brand experience? We are. And we’re confident enough in our data that we went and scored 550+ individual brand experiences across the United States in 2022. Introducing the inaugural GMR Brand Experience Index©, the first-ever holistic assessment on the impact of brand experience. Did your brand make the list?

GMR Marketing

3y

We worked with #GMRClient Comcast on their Xfinity partnership and activation with NASCAR and 23XI Racing. GMR’s Experiential Design team on this program, led by an all-female team of art directors, designed the #45 Xfinity 10G Network Toyota Camry, driven by two-time NASCAR Xfinity Series champion Tyler Reddick. Catch it in action on Sunday during the NASCAR Cup Series race! Follow the link to see the whole post on GMR's LinkedIn page.

GMR Marketing

3y

The countdown to #Paris2024 continues. Today marks 500 days out from the Paris 2024 Olympic & Paralympic Games. GMR’s Paris team is hard at work during the final stretch of preparation for the big event. Follow the link to see the whole post on GMR's LinkedIn page.

GMR Marketing

3y

This past weekend, we activated with #GMRClient Comcast Business at THE PLAYERS Championship. The Comcast Business Pavilion provided a space for businesses to stay connected during the tournament, whether that be by hosting meetings or simply checking emails. Today, the PGA TOUR and THE PLAYERS Championship announced Comcast Business as a Proud Partner of THE PLAYERS Championship through 2030. We're proud to work with Comcast Business on this powerful partnership. Congratulations! Follow the link to see the whole post on GMR's LinkedIn page.