GMR Marketing

3y

Sport. Lifestyle. Culture. Entertainment. 4se is the space where these industries collide. The two-day event will feature speakers from all four industries, including our very own StoryMakers Tyson Webber, Elke Jones and our partner from Gingernut Thinking Fredda Hurwitz, who will discuss the data science behind brand experience. 

GMR Marketing

3y

How does storytelling play a role in fan experience? StoryMaker and Senior Strategy Director Kurt Jansen, along with Tim Rebich, Partner of VPCo., sat down with the host of Suite Talk, Patrick Rishe, to discuss leveling up fan experience in sports marketing. The bottom line: marketing is an ever-changing landscape, but the future of experiential is brighter than ever.

GMR Marketing

3y

To commemorate Women’s History Month, AdForum chatted with women in the industry, including Angel Ciangi, GMR Executive Strategy Director. In the interview, Angel shares her perspective on the barriers women face in the industry, her female role models, and her journey to building an equitable team. “Although female representation in our industry is strong, the well-documented structural and systemic wrongs, such as the gender pay gap, smaller representation, and access to senior roles, persist, and even more so for women of color. Some of the work starts with us.”

GMR Marketing

3y

School pride hits new heights around NCAA March Madness each year. But there was no animosity amongst fans at Final Four Friday, because everyone roots for Reese’s University. We teamed up with The Hershey Company to help them create an ownable moment during one of the biggest weekends in sports. As the presenting sponsor of Reese’s Final Four Friday, Reese’s brought the Men’s Final Four team practices and the Reese’s NABC All-Star Game to life with a Reese’s University band, fully-outfitted Reese’s University teams, photo opps, on-court promotions, and (everyone’s favorite) product sampling. Reese’s gave fans a taste of fun and memories that will last long after the Peanut Butter Cups are gone.

GMR Marketing

3y

The #FinalFour is upon us and there’s no better place to wait out the anticipation of the game than at the Men's Final Four Tip-Off Tailgate presented by Nissan in Houston. Fans can end their Road 2 Final Four with interactive consumer engagements like group play buzzer beater games and AR extensions, and hang with influencers and basketball talent in the footprint. We partnered with Nissan to bring the activation to life in a relevant way that not only resonates with fans, but embeds the brand into the core memories they take away from a weekend filled with excitement.

GMR Marketing

3y

Nissan’s 2023 Road 2 Final Four ends in Texas this weekend for the Women’s & Men’s Championship Games. Whether you’re in Houston or Dallas supporting the men's or the women’s teams, you’ll find Nissan ready to help fans celebrate this once-in-a-lifetime opportunity for many. We teamed up with Nissan to bring the brand to life in a road trip inspired activation at the Women’s Tourney Town. From a larger-than-life, multi-player shooting game on the Thrill Court to local artist murals, fans will find a fully-immersive brand experience ready for exploration.

GMR Marketing

3y

We partnered with Advertising Week to create the GMR Content Hub! If you're interested in diving into the key findings from the GMR Brand Experience Index© and learning about SOLE Science™ visit https://lnkd.in/gmvVhRnS

GMR Marketing

3y

Kicking off Final Four weekend with The Hershey Company, a little "retailtainment" and a lot of fun for the community. Check back here for more highlights or head to Reese's Men's Final Four Friday if you're in Houston to see Reese's University live.

GMR Marketing

3y

We’re rounding out our #WomensHistoryMonth celebration with GMR Executive Creative Director Tracey Coleman Mutombo, who shares her thoughts on how factors like freedom, company culture, and pay equity allow companies to acquire and retain powerful female employees.

GMR Marketing

3y

If we think of our memories as a string of lights, then the factors of sensory immersion, intensity of engagement, and contextual relevance determine which bulbs burn brightest. We call this the String of Lights Effect®. But some memories burn brighter than others. These are autobiographical memories, and we all have them. After 5+ years of research, we now know that the act of creating genuine emotional satisfaction can trigger autobiographical memories that lead to consumer-impacting behaviors. Turn your brand experiences into autobiographical memories. Find out how inside the GMR Brand Experience Index: https://lnkd.in/gVWr4ZVk