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At Gap Inc., we asked: What if we created a studio within our headquarters? A place where imagination leads, ideas are explored hands-on, and design is driven by curiosity. And then we asked: "Why not?" Introducing GapStudio Collection 01, the first ready-to-wear capsule from the new in-house atelier, led by Zac Posen. Born in the heart of our New York offices, this collection reflects the artistry within Gap Inc., bringing creativity directly to our consumers through elevated, accessible fashion. With a fabric-first approach and iconic Gap materials like denim and khaki, these limited-edition pieces blend American heritage with bold reinvention. Collection 01 marks a new chapter of craftsmanship, culture, and design at Gap. GapStudio is where creativity lives — and now, you can wear it.
At Shoptalk 2025, our CEO Richard Dickson sat down with CNBC's Courtney Reagan to discuss our company's transformation and how our storied past is shaping the future. By staying true to our heritage of creativity and self-expression, we're evolving our brands to connect both with longtime fans and new generations. He reaffirmed our commitment to putting customers first by adopting a digital-first mindset to enhance their experience.
Step inside a day in the life at Gap Inc. HQ with Vogue and our Creative Director, Zac Posen. This behind-the-scenes gives a peak into a day at 2 Folsom including design meetings, creative reviews, and a stop in San Francisco's iconic Chinatown. Get a glimpse at the creativity, collaboration, and culture of our house of iconic American brands.
As world leaders convened at this year’s World Economic Forum in Davos to explore how businesses can tackle global challenges and create opportunities to drive positive change, Gap Inc. CEO Richard Dickson sat down with Jonathan Ferro and Lisa Abramowicz from Bloomberg TV to discuss our company's ongoing transformation and how our brands returned to their roots to rediscover their purpose and recapture relevance in the cultural conversation.
As women’s sports continue to break records, Athleta is expanding its Power of She Collective with two rising stars: Lexie Hull & Kate Martin. They join WNBA (Women's National Basketball Association) player Monique Billings in championing the next generation of female athletes. “At Athleta, we’re committed not only to delivering innovative products for women but also to fostering a community built on the belief that powerful women move women forward,” said Chris Blakeslee, CEO of Athleta.
San Francisco has always been part of our DNA, and we remain committed to giving back to the city that built us. We're proud of the progress we made with contributions that bridge gaps in our hometown and are energized about continuing to imagine better and make a lasting impact.
For 30 years, Gap has been part of Japan's fashion community. Last month, our HQ and store leaders gathered in Tokyo for the 2025 Leadership Conference, celebrating our journey and the people who make it possible. With leaders past and present in the room, the energy was all about connection, collaboration, and looking ahead as one team.
For the fourth consecutive year, we proudly sponsored AFROTECH, reinforcing our commitment to equity and opportunity for Black and Brown technologists. Our Chief Inclusion & Belonging Officer, Tish Archie-Oliver, MBA, CCDP, CDR, PRC, emphasized the importance of creating environments where employees feel valued and connected, while our VP of IT Tamesha H.'s leadership in tech focuses on retention and professional development. Together, they're ensuring Gap Inc. remains a leader in fostering equity and building a future-proof, inclusive business. Their work is a powerful reminder that diversity isn't just a strategy—it's essential to meaningful impact. Our partnership with AfroTech fuels our ongoing commitment to bridging the inclusion gap and creating lasting opportunities.
We are proud Gap was named to Fast Company’s fourth annual Brands That Matter list, a recognition of brands that create and inspire cultural relevance. This milestone celebrates our journey to reinvigorate Gap with a renewed purpose that sparks self-expression and builds authentic relationships with consumers. “Our breakthrough campaigns this year, including Linen Moves and Get Loose, went beyond showcasing Gap’s iconic style. They tapped into the cultural conversation and got people talking about the brand again. We’re not just telling stories – we’re tapping into human emotion and celebrating creativity in a way that’s really resonating with our customer." - Lauren Bradshaw, Gap's Senior Director of Editorial and Voice
Gap Inc. hosts first public Holiday Makers Market Celebrating creativity at Gap Inc. is nothing new. Our offices have always been brimming with it and our brands have always been known for it. In fact, creativity has been an integral part of our company’s identity and at the heart of our legacy for 55 years. And now, we’re taking tangible steps to ensure the creative community outside our walls, in our home city of San Francisco, is supported in ways that help foster its renewal and growth. Our partnership with non-profit arts organization Nest is about more than supporting Bay Area makers. It’s about strengthening the special bond SF’s vibrant and talented creative community shares by facilitating meaningful connection, not only among Bay Area artisans, but also our employees. We did just that with the 2024 Gap Inc. and Nest Holiday Makers Market. We took what’s been an anticipated annual event for our employees, invited in artists from across the Bay Area, and—for the first time ever—opened our SF Hub doors to the public for a weekend-long event. More than 2,000 guests joined us on December 7 and 8, shopping 40 Gap Inc. employee and SF makers, participating in workshops like screen printing, punch needle and preserved moss art, and enthusiastically supporting SF’s creative community. Learn more about this Makers Market and why this partnership matters by watching the video below.
