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In conjunction with the beginning of the new year, Nature Made® launched one of its largest advertising campaigns to date, “The Start of Something Great.” The campaign focuses on establishing Nature Made vitamins as the transformative regimen to set good days in motion. About the campaign, Chief Marketing Officer Rhonda Hoffman shared, “Consumers are increasingly interested in taking a positive, proactive approach to their health. Science and quality remain fundamental to our brand's DNA, but our new campaign seeks to reframe the role of Nature Made vitamins and supplements by leaning into the shifting cultural conversation and consumer expectations around health and wellness."
At Pharmavite, it's in our DNA to help make the world a better place and doing the right thing is at the heart of all the work we do. In celebration of the season of giving, our sites supported their local communities through various initiatives. Employees in Alabama packed food boxes for the Food Bank Of East Alabama Inc, supplied their local community with immune-support vitamins, and adopted families and seniors to provide them with gifts. In California, employees held a food drive for a local food pantry and volunteered at a local food pantry, held a toy drive, collected magazines and books to create bundles to take to hospitals, senior citizen homes, community centers, fire stations, and more. We are proud to share we also donated over 7 million servings of Nature Made immune support products to teachers and students through our #TeachHealthy with Nature Made campaign.
Pharmavite was recognized as a Category Captain for the 20th consecutive year. This award, given by Progressive Grocer magazine, annually honors brands that are excelling in category management. Winners of this award are considered innovators with a shopper-centric approach, offering solutions that deliver on key consumer needs while increasing profit for its retail partners. Pharmavite was recognized for the launch of Nature Made® Wellblends™ and advancements in operations, as well as several other projects.
At Pharmavite, we are committed to the growth and development of our employees, which is why we offer several programs designed to enhance the capabilities and skills of our people. Our award-winning program Catalyst is a 10-month intensive development experience designed to accelerate the leadership capabilities of a select group of leaders who have consistently demonstrated high performance, strong leadership, and potential for broader leadership roles in the future, so that they have the tools needed to drive our business and further their careers. Our latest Catalyst cohort recently concluded with the participants meeting with our CEO, Jeff Boutelle to hear his perspective on leadership at Pharmavite.
Pharmavite takes a hands-on approach in developing the next generation of industry leaders. Our Operations Accelerated Career Experience (ACE) Program develops internal talent and recent college graduates who demonstrate high performance, strong leadership, and keen interest in operations management. The three-year intensive development experience is designed to accelerate technical, management, leadership skills and career experiences needed to advance our pipeline of front-line leaders in Operations. Say hello to Jacob Cafaro, a member of our 2022 Cohort. We look forward to doing good work together!
We’re honored to share that Pharmavite has won a Bronze Brandon Hall Group Human Capital Management Award for Best Hybrid Learning Program for our Vital Leader Program! Our Vital Leader Program is designed to help newly appointed people managers develop the critical knowledge and skills to lead Pharmavite through our growth. With the onset of the COVID-19 pandemic, the program was redesigned to be delivered in a hybrid format to reach people managers working onsite in our facilities and remotely from home. Congratulations and thank you to our employees who helped us earn this recognition by making our Vital Leader Program a success!
Pharmavite is proud to #Act4Access with the #TeachHealthy with Nature Made campaign. As part of the Council for Responsible Nutrition’s Chairman’s Challenge, Pharmavite donated seven million servings of Nature Made immune support products to teachers and students and gave $4 million to fund teachers’ classroom projects. These efforts supported the campaign's goals to help make teachers’ health a priority and to ensure they have the tools needed to teach in a healthy learning environment.
It’s an honor to be recognized by The Stevie® Awards as a Gold winner in the 7th annual Stevie® Awards for Great Employers for Workplace Health and Wellbeing! Pharmavite was the only company to earn a Gold-level award in the Workplace Health and Wellbeing category for 2022, and we were recognized for our comprehensive employee wellness program, PharmaFit. Since the PharmaFit Program’s launch in 2017, it has grown to be a strategic, companywide wellness program that is supported and sponsored by our Leadership Team and has 92% employee enrollment. The Stevie Awards recognize the world’s best employers and the human resources professionals, teams, achievements, and HR-related products and suppliers who help to create and drive great places to work.
We're proud to share that Pharmavite made Fast Company's Best Workplaces for Innovators 2022 Consumer Products list. Innovation is a key component to us delivering on our purpose of bringing the gift of health to life, which is why we remain committed to fostering a culture where all of our employees feel empowered to innovate. Congratulations and thank you to our employees who helped us earn this recognition! #FCBestWorkplaces
We take a hands-on approach in developing the next generation of industry leaders. Our Operations Accelerated Career Experience (ACE) Program develops internal talent and recent college graduates who demonstrate high performance, strong leadership, and keen interest in operations management. The three-year intensive development experience is designed to accelerate technical, management, leadership skills and career experiences needed to advance our pipeline of front-line leaders in Operations.