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WE ARE FOOTBALL. For three decades, Under Armour has been at the forefront of football, pioneering performance gear and elevating the profiles of the game’s most dynamic athletes. Today, that legacy extends across every corner of the sport - from women’s flag and elite 7v7 competitions to high school standouts at the All-America Game and Future 50 to the pros. We are proud to debut We Are Football, a landmark campaign that celebrates the athletes and energy defining the game today. To learn more about the campaign, click the link below ↓
Ibrahima Konaté joins Under Armour’s ever-growing football roster ⚽ The Premier League Champion defender and vice-captain of the French national team, Konaté is renowned for his strength, composure, and elite mentality on the world’s biggest stages. His relentless pursuit of excellence aligns seamlessly with Under Armour’s unwavering commitment to performance and innovation.
For the second year in a row, Under Armour proudly partnered with Baltimore City Public Schools and MedStar Health to host a Back-to-School event designed to support Baltimore City high school student-athletes. Held over two days at our Global Headquarters, the event provided FREE sports physicals, sports bra fittings, and access to essential health and wellness resources. Student-athletes were equipped to safely and confidently step into the new school year. This event was hosted in support of Under Armour’s Project Rampart initiative - our long-term partnership with Baltimore City schools to elevate the student-athlete experience and improve academic outcomes through the power of sports. We know that sports are proven to positively impact young people’s graduation rates, attendance, and GPA. That’s why we’re continuing to break down barriers that limit access to sport and invest in the future of Baltimore’s youth.
We recently hosted our 2025 U.S. Rookie class at our Global Headquarters in Baltimore for Rookie Week, a dynamic, immersive experience marking the midpoint of their Under Armour internship journey. 47 individuals were selected from a pool of over 46,000 applicants for our 2025 U.S. Summer Rookie Program. These standout students represent the next generation of talent across our business. While the majority of our Rookies are based in Baltimore this summer, we were thrilled to bring in teammates from Portland and remote locations to join the experience in person. Over the course of the week, they got a behind-the-scenes look at our brand, connected with leaders across the business, and had the opportunity to build strong bonds as a Rookie class. They also experienced the best of Baltimore, from volunteering with local youth to watching the Orioles get a W. The highlight of the week was the Rookie Case Study Competition, where cross-functional teams tackled real business challenges and pitched their solutions to members of our leadership team. The competition showcased their fresh thinking and collaborative spirit and gave us valuable insights into the Gen Z consumer. Congratulations to this year’s winning teams for their bold, consumer-centric pitches that stood out for their creativity, insight, and execution. Want an inside look at this year’s Rookie Week highlights? 🎉 Head over to our @LifeAtUA Instagram to catch all the behind-the-scenes moments and memories!
Innovation. Collaboration. Impact. This April, 150+ of our Digital teammates came together at Under Armour’s Global HQ in Baltimore, MD for our 2025 Hackathon—and they crushed it. 💪 Teammates across disciplines, from Digital Product Management, Ecommerce, Merchandising, Marketing, Design, Engineering, QA, Project Management, Architecture, and more, joined forces to push the boundaries of what’s possible for our consumers. Over just three days, 10 cross-functional teams built bold, consumer-first solutions powered by cutting-edge tech and a shared passion for the Under Armour brand. With five awards on the line, the competition was fierce to deliver game-changing ideas to elevate our Website and ShopApp experience. When our teams weren’t busy solving real challenges for our consumers, they were rolling up their sleeves to give back. This year, we proudly partnered with Living Classrooms for a community impact event. Huge shoutout to our OMNI Consumer teams for bringing the energy, creativity, and teamwork that made this event unforgettable. The future of our consumer experience is looking brighter than ever- stay tuned! #TechCareers #UATechnology #UADigital #ConsumerExperience #LifeAtUA
May is Mental Health Awareness Month 🧠 🧘♂️ 💪 At Under Armour, we believe in making you better—both physically and mentally. As part of our commitment to supporting the mental well-being of our teammates, every Thursday, our global teammates are invited to join a 20-minute virtual Mindfulness Session. These sessions are designed to help our teammates live in the present, manage anxiety, and find moments of self-care throughout their workday. These sessions cover a range of topics, including: · Being fully present · Dealing with anxiety at home and at work · Breathing exercises · Meditative visualizations Hear from UA teammate Fabrizio Aguirre: "I have been attending UA’s Mindfulness Sessions since I joined UA in March of 2021. These sessions helped me navigate the anxiety of starting a new job while equipping me with additional tools to add to my mental health toolkit." Mental health is a crucial part of our overall well-being, and we are proud to offer resources that support our teammates in their journey towards better mental health. Want to learn more about our work perks? Check out some of the amazing benefits our teammates get to enjoy—and join our SqUAd! https://lnkd.in/daYqSF2B #MentalHealthAwarenessMonth #WorkPerks #LifeatUA
For the past three years, our Americas DTC Allocation team has been living out Under Armour’s belief in the power of making a difference in our communities. Driven by a spirit of competition and a passion for giving back, the team set out on a challenge to use all 40 hours of annual paid volunteer time. Throughout the competition, the team has forged meaningful hashtag#partnerships with organizations both within and beyond Baltimore. From Meals on Wheels, to the Baltimore Running Festival, Local Food Banks, First Fruit Farms, and many more. And over the years, their commitment has only grown stronger, inspiring more team members to join in and surpassing previous milestones. This year, they are on track to achieve their highest impact yet, aiming for an impressive 1,250 volunteer hours as a group. Derek Garman speaks about the inspiration for the challenge and why he makes a difference. #LifeatUA #FightonTogether
This month, our Korea teammates united for the Give 'N Race, a running festival in Busan raising funds for the Future for Youth Foundation. The foundation delivers educational and sports programming to underprivileged children and teenagers. Dozens of our corporate and retail teammates showed up and participated in the 10k and 8k runs. As a proud sponsor of the race for three years, more than 20,000 participants wore UA T-shirts as they raced the iconic coastal route, crossing the scenic Gwangan Bridge, and continuing along the famous Gwangalli Beach. Over 600 runners laced up in UA Infinite Elite 2 shoes and even more runners experienced the brand through our activations on site. Our team was thrilled to share our product innovations, commitment to performance, and dedication to making a positive impact in our community. #LifeatUA #Korea #UAAPAC #GiveNRace #CommunityImpact #sqUAd
Congrats, Sharon Lokedi, on winning the 2025 Boston Marathon with a new course record of 2:17:22! Since her breakout win at the 2022 NYC Marathon, Lokedi has podiumed four of her last six races, including back-to-back top finishes in Boston. And for the third time in competition, Lokedi raced in UnderArmour's UA Velociti Elite 3—the brand’s most elite marathon shoe.
At Under Armour, we believe in the importance of making a difference in the communities where we live and work. To support our teammates in being a force for good, we are proud to offer 40 hours of annual paid volunteer time. This benefit provides our team the opportunity to support the causes they are passionate about, whether it's coaching youth, participating in environmental clean-ups, or helping local nonprofits. This Volunteer Month, we're proud to celebrate the incredible efforts of our team members who dedicate their time and skills to make a difference and highlight one teammate who used her volunteer hours to make an impact. Shari Manning supported our longstanding partner Team Rubicon in their relief efforts in Georgia following Hurricane Helene. She knew this was an opportunity to help uplift a community in need and she encourages other teammates to get involved. #lifeatua #volunteermonth #fightontogether
