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Click-Clack, UA is back! Under Armour and the National Football League (NFL) announced a long-term partnership, making UA an official footwear and glove partner of the NFL. This agreement affirms both brands' commitments to #innovation in athletic performance, fan engagement and youth #development. Learn more about the key highlights of the partnership.
At Under Armour, we aim to elevate the consumer experience whenever and wherever they choose to engage with our brand. By enhancing every step of the consumer's digital journey, through data driven strategies and innovative digital tools, our Ecommerce team in EMEA is committed to creating an immersive shopping experience that meets the evolving needs of today’s digital-first customers. Frédérique Louis leads our Ecommerce team from the Amsterdam office, driving our digital consumer experience across EMEA markets. As a leader, she prioritizes collaboration and makes sure that Under Armour's core values of "Fight on Together" and "Love Athletes" are seamlessly integrated into her team’s development of the digital consumer journey. Check out our interview with Frédérique to learn more about her career journey and the advice she’d give to anyone looking to join the sqUAd!
Buckets in Baltimore: Celebrate 50 Years of Trailblazing Women at the CIAA Women's Basketball Tournament 🏀 🦀 Since 1975, Central Intercollegiate Athletic Association (CIAA) Women’s Basketball players have shattered barriers, inspired generations, and built a legacy of excellence. Honor their courage and commemorate this 50th anniversary with Under Armour's limited edition CIAA product collection exclusively available at the UA Flagship Brand House in Baltimore Peninsula. World-renowned photographer and UA teammate Devin Allen acted as creative director for this collection that is a tribute to the past, a celebration of the present, and a testament to the enduring power of women in sport. Under Armour has been a proud athletic sponsor of the CIAA and their 13 member universities since 2018. All Men’s and Women’s basketball teams will be wearing UA gear designed to make athletes better. We are thrilled to support these athletes on and off the court as they compete in our hometown.
Under Armour EMEA Retail: Fueling Passion, Performance, and Team Spirit! We’re still riding the high from our unforgettable Retail Leadership Conference 2024! This wasn’t just an event - it was a celebration of our incredible team, shared victories, and the powerful connection that makes Under Armour Retail EMEA unstoppable. Here are the highlights that are propelling us forward: • Retail EMEA x Armour Day: A vibrant showcase of teamwork and the relentless drive that defines our brand. • New Store Milestones: Huge congratulations to our new store openings in Bridgend and Caledonia, UK, for their impressive wins in their first months! And there’s more to come! 😉 • Peak Season Prep: With the busiest season just ahead, we’re doubling down with exciting incentives to inspire our teams to greatness. A huge shout out to all our EMEA retail teammates - your passion and commitment are the driving force behind our success.
This weekend, we celebrated the grand opening of our new Flagship Brand House at Baltimore Peninsula with student athletes from across our hometown of Baltimore!🎉 The community celebration kicked off with a special program led by our Founder & CEO Kevin Plank, President of the Americas Kara Trent, and UA basketball star and 2x WNBA Champion Kelsey Plum. Guests enjoyed special entertainment, VIP appearances, giveaways and prizes, and a baselayer customization experience throughout the day. Located at Under Armour's new global headquarters, our new store will be a beacon for future brand houses and reflects our ambition to put the athlete and consumer at the center of everything we do.💪 Huge thanks to everyone who came out. Come visit us at Our House!
As we head into a busy retail season, we want to give a special shout out to our distribution house and retail teammates who are responsible for getting our industry-leading product into the hands of our athletes all over the world. We are so grateful to our retail teammates for the energy and passion they bring to our stores every day. They support our vision to inspire you with performance solutions you never knew you needed, and once you’ve tried them, can’t imagine living without. And to our DH teammates, your dedication to ensuring our innovative products are shipped off to the right place, at the right time is truly exceptional. Thank you for your commitment to distributing the gear that all our athletes need to compete and win. #LifeatUA #sqUAd
Last month, we hosted our 4th annual Enterprise Data Management and Analytics (EDMA) Summit at UA HQ. Over the course of three dynamic days, we had 370 global participants join us to learn about data quality, analytics, optimization, automation and AI. Our 24 engaging sessions and trainings were packed with insightful discussions on AI, innovative ideas about automation, and practical takeaways to leverage our data tools. By bringing cross-functional teammates together with industry leaders and experts, we are driving forward our mission to empower our data community with the knowledge and skills needed to excel in the ever-evolving tech landscape. This summit is a testament to the EDMA organization’s commitment to fostering a culture of continuous learning and innovation, which is at the heart of our overarching strategy. Want to join the team and be part of the action in 2025? Check out these roles within our EDMA organization! https://lnkd.in/eW2Ky4dZ
At Under Armour, our teammate resource group VETS – Value Everyone Through Service – has set out with the mission to connect veterans, first responders and allies throughout the organization to encourage teamwork, foster opportunities for continued service and support career growth. This Veterans Day, we honor our veterans for their service and highlight their commitment to continue to support their communities. Last week, VETS hosted Shepherd's Men and graduates of The Share Military Initiative for a powerful 22-hour movement challenge, raising awareness of the 2012 finding that 22 veterans are lost to suicide every day. While that number has changed slightly in the decade that has followed, the reality is that suicide and mental health issues within the veteran community have become an epidemic in the U.S. Shepherd’s Men believes that through their mission and advocacy for The Share Military Initiative at Shepherd Center, they can work toward reducing this sobering statistic to zero.
Exciting Times for Future Talent at Under Armour EMEA HQ in Amsterdam We kicked off our Fall/Winter hashtag internship season by welcoming 13 new Rookies into our 5-month project-driven program. They've already had an incredible start with hands-on retail experience and inspiring workshops at our EMEA HQ! To allow even more students to experience #lifeatUA, in the first week of October, we invited 10 talented students selected by our partner The New Fashion Society x Rotterdam University to join us at our EMEA HQ and our store in Amsterdam. We’re now looking for our next 13 Rookies to join us for our EMEA Spring/Summer 2025 session! Starting in February 2025, this is an amazing opportunity to work on real projects and gain in-depth insights into our business. Apply now: https://lnkd.in/e7k8By_7
115 of our Digital teammates gathered at our Baltimore HQ for the 2024 Direct to Consumer Hackathon—our second one to date! This week long event brought together teammates from four countries and talent from across Digital Product Management, Design, Engineering, QA, Project Management, Product Security, Architecture, and more —all to collaborate on game-changing ideas that will take our consumer experiences to the next level, powered by cutting-edge tech. Throughout the week, our participants rocked their Hackathon tees and set out in teams of 10 to elevate our consumer experience with 5 awards up for grabs for the best solutions. The group also participated in a meaningful community impact event at Living Classrooms, all while bonding over pushing the boundaries of what’s possible for our consumers. Get ready for some seriously innovative upgrades to hit our Website and ShopApp in the coming months!
