Job Hunter BEWARE. Quickly losing market share!
Pros
I met some amazing people while at Act-On and left with tons of great connections. They stocked redbull. Pay was also decent.
Cons
Where to begin! My biggest problem with Act-On is the fact that 2 years ago the company was thriving, ahead of the curve on technology, and everything was looking great. One bad decision after another, and finally I had to jump off the sinking ship. Here's a list of my key issues with Act-On. 1. Micromanagement. Daily harassment from VP's who are aggressively trying to close business. Multiple pipeline reviews per week and more internal meetings than I could believe. Half of my time wasn't spent selling, but just dealing with internal politics and creating reports in multiple systems. 2. Dated technology. The Act-On system really only does email for the automated marketing in the current product form (with a potential social add on for additional money). When I started, I was truly proud of our software and believed I was selling a quality product. By the time I left (mid 2016) all of our competition has not only caught up, but easily passed the Act-On capabilities. I believe that I am an ethical sales person and could not continue to push our product with a clear conscious, knowing full well that I was selling an inferior product that was never fully meeting the expectations of new clients. 3. Horrible deliverability. A joke within the sales team is that you don't send via Act-On unless you want the email to hit spam. 4. Product demo's well but is full of holes. Almost everything a customer wants to do ends up being a work around and we were losing customers as fast as we could sign new ones. Unless the client uses Chrome from a pc and Google for email, then they will run into constant problems. 5. The "customer success" is laughable. Several years ago we really stood behind the product and helped our customers succeed. Now deals are sold, handed to an untrained Customer Success Team, and they basically just tell clients what articles to read or videos to watch. Once a customer realizes that they purchased a nightmare, they're told to buy professional services to make the tool work, or start working with a partner training in using Act-On. 6. Next to no Lead Generation or meetings booked for you. In a given month, you'll be lucky to have 3 or more meetings booked from you by the Biz Dev team. In sales its expected to do some prospecting, but this will consume your life and really limit the time that you can spend on opportunities. With the rising quota's, its not surprising that quarter after quarter less than 10% of the Account Executives hit their number. My suggestion: If you want to work for a marketing automation company, apply to Marketo, Pardot, Hubspot or any of the other players. This once great company is no longer worth the headache.
