Ancestry reviews

The company has not hit it's revenue targets in three years and is not on track to hit their targets in 2024. So, layoffs like every other company. The problem is the core user base is rapidly aging and younger people don't care about genealogy. DNA is great, but why would you pay for multiple tests? So their is not a consistent revenue stream. So, let's throw out some wild ideas to see what sticks? Problem here is, they continue funding the bad ideas even when it is pretty obvious to everyone at the company that the idea was a bad one and their is no market fit. Overall, Ancestry is a good company. Though people tend to stay for decades (not a typo) so new ideas are not always welcome and change is next to impossible. They don't have consistent revenue and will likely continue with additional layoffs until they are net positive. Avoid if you can.

Owned by BlackStone, with it's woke policies. Seems to be on a constant cycle of misplaced product decisions and employee layouts. Struggles to keep their core customers happy while the blindly pursue new market segments that never seem to materialize.