Constructive Feedback :
The Backbone and the foundation of this organization is extremely strong and has an ideal culture with the top management. However it finds itself difficult to translate and influence/infuse and further transition that to the last level employee in the chain.
There is lot of friction & attenuation where the intensity of the culture & the positive attitude gets lost inbetween before it reaches the lasr level employee in the org chart.
Result - The entry or mid level is not in their fullest potential while at work.
While i leave my performance to be reviewed by the management, if i have to look at and rate my peers colleagues, I would say majoirity of them were not very ineffective in meeting the expectations of the management.
The management is clear in going the extra mile to retain the people with right attitude and skillset. They let go of around more than 60-70% of the people because they find them to be ineffective and not upto their expectations.
If i am right, my suggestion would be to strengthen the HR marketing(not product marketing). HR marketing should work in communicating the positive attitude and the culture deeper into the branches such a way that the end employee or contractor gets a strong message day-in-out. They will become the brand ambassadors to evangelize Atlas Systems. With that you will get new people with right attitude and skillset who will do great things for the company and it will be a chain reaction.
This HR marketing should be first internal & then external so that whatever Atlas communicates outside through social media will be mirrored by current employees too. It does not involve mainstream media and hence it is cost effective.
Internal communication is almost nil when it comes to sharing the values and culture of this great system. If that does not happen it will create silos and people will not know what is happening in the company and eventually think that they are doing a mundane work and it will show up in their motivation level. I have personally seen many being complacent, cribbing, taking the system for granted, with can't do attitude which has strong connections to what i spoke above.
