1.0
May 15, 2014
Recommend
CEO approval
Business Outlook
Pros
A reward system was in place to reward an associate that makes quota.
Cons
Belk's intentionally uses ambiguous advertising to generate foot traffic. This makes customers confused and angry. Unfortunately, this means the sales associate is responsible for dealing with the aftermath. I have often heard it explained as, " you can cut the tension with a knife", when you walk in the building. This would be from a sales associate's point of view.