Fetch has lost its direction and everyone knows it
Pros
There are still pockets of strong talent here and some teams genuinely try to keep things moving in the right direction. The product itself has potential when people are allowed to focus on it instead of reacting to constant shifts in direction. Pay and benefits were once a bright spot and, while they are starting to feel a bit shaky, they remain one of the few reasons people stay.
Cons
Leadership feels scattered and disconnected from the day to day reality of the company. Many employees talk about how little involvement the CEO seems to have anymore and how unsure he appears when he does show up. The Super Bowl ad spending is still a sore subject for a lot of people because it came across as a huge amount of money poured into something that felt more like image building than an actual strategic move. A group of big name Silicon Valley figures now influences much of the decision making, but this has not produced meaningful growth. Revenue feels stalled and the environment reflects that slowdown. The surge from in app ads in 2024 created momentum for a short time, but now the company is lunging at any growth idea it can find, even ones that seem rushed or unlikely to work. The decision to take on more debt and to look for ways to squeeze additional value out of consumer metrics has made many employees uneasy. Layoffs have become a recurring event and morale has taken a clear hit. The board of directors feels almost invisible at this point and employees often describe them as completely detached from the chaos happening in the actual business.