Over time, the environment shifted dramatically. What was once open and collaborative has become tense and dismal. Passive-aggressive behavior, corporate politics, subtle micro-aggressions, and a general “walk on eggshells” atmosphere is the new reality.
Layoffs have become frequent, nearly quarterly. With each reorganization, remaining employees are expected to absorb more work with fewer resources but higher expectations. Every month there's a new priority / focus / push and execution is usually chaotic. Work life balance is poor. Burnout is widespread, and many employees are staying solely out of fear of the current job market rather than belief in the company’s direction.
Compensation is not competitive, and most employees do not receive equity. Benefits are underwhelming compared to industry standards.
Upper management often feels disingenuous and operates in self-preservation mode. Constructive feedback is discouraged unless it’s surface-level. Company surveys are purely performative. Advancement opportunities are limited unless you're a "yes-person" and navigate what feels like a tight inner circle.
Leadership appears increasingly disconnected - not only from employees, but from the creator industry itself. Rather than modernizing the platform and addressing long-standing product issues and creator complaints, the focus seems extremely reactive: rolling out half-baked features and defensive programs aimed at competitors, mainly ShopMy.
Creators are leaving for stronger affiliate platforms, yet internal teams are pressured to repeatedly pursue them through excessive follow-ups and incentives. It feels more like damage control than innovation.
