A great cause that is well worth fighting for...
Pros
Amazing opportunities to work supporting top tier clients around the world and live the vision to transform the global media buying industry; giving advertisers global insight into the returns from their money spent across advertising channels; enabling the move away from buying cheap and or buying blind clicks; instead deciding when and where to show an ad only ever based on what is going to drive actual business results.
Cons
Difficult and sometimes not profitable for MediaMath (short-term) always doing the right thing for advertisers in the face of market gorillas and the legacy industry players. Conversely, many legacy players perpetuate the disinformation; keeping data siloed and true performance hidden; with the aim of hiding greater margins.