2.0
Aug 1, 2013
Recommend
CEO approval
Business Outlook
Pros
Rip Curl retail is well funded which is obviously a benefit, especially when going up against struggling local shops. There split between flagship and outlet stores is a good way for them to keep control of their product throughout its entire life cycle.
Cons
Rip Curl doesn't seem to care too much about the surf industry in its retail sector, or at least the people they staffed in their corporate office didn't care, and they staffed people in retail outlet that I worked that didn't care. It's all fashion, since that's where the money is at.
