Pros
Softchoice cares is a great program that possitively effects the lives of people around the world.
Cons
Each year a number of companies have a third party company survey their employees to determine how much they like working there. A few years ago, employees responses rated us as one of the top places to work. Early 2012, they conducted the survey again, however Softchoice is now rated in the lower 25% of places to work. One of the most negative responses were in relation to a basic distrust of and lack of confidence in senior leadership. One of the senior leadership team members flew around the company to conduct round table discussions with employees. One of the most hilarious moments was when an employee asked an honest question, having only been at Softchoice for a short while. This employee wanted to know if we just resell product that other companies make, what makes us different than other organizations that resell. This leader appeared to be caught offguard and responded, "uh, we like to think that we do things better." This is "leadership" at Softchoice :).
