Pros
During the pandemic years, I had the opportunity to partner with some of the brightest and most collaborative marketers. Creative problem-solving was encouraged, and there was plenty of budget to think outside the box with targeted marketing campaigns. There was a clear vision provided from marketing leadership and we consistently charted our progress against key KPIs. I learned a lot from both peers and leaders at a pivotal juncture in my career. I was enamored by Twilio's commitment to being an anti-racist company, the Twilio magic principles, and of working in an environment of positivity. I left the company in early 2022 for an opportunity that I just couldn't decline (more responsibility, solving interesting problems, better benefits and compensation). I feel lucky to have left the company when I did, as I missed the mass layoffs and culture decline.
Cons
To put it bluntly, leadership has issues. This is true in marketing and org-wide. Since the hire of the new CMO, VP leadership in marketing have departed the company one by one—a telltale sign of a lack of faith of leadership's competence and the in the direction Twilio is headed in. The CEO Jeff has systematically mismanaged the company, yet refuses to step down. He refused to relinquish a misplaced faith to Twilio Flex, despite its low performance and lack of interest from customers. And now I fear Twilio Segment may be headed in the same direction,
