Pros
Cant avoid cold calling, learn to attack the phones and not take no for an answer Run product demos, something most SDRs dont break into Snacks and doordash credit lots and lots of swag
Cons
I truly can not come up with many Pros outside of those as they are truly so limited. First and foremost the "Associate" position was pitched by the recruiters as a fast track to being a succesful AE. Was nothing but smoke and mirrors. What was represented as being taught the ins and outs of IOT/Saas sales, working with the best in the business was actually just a ton of outbounding prospecting for well below industry standard salary and no commision. The "knowledge" your taught is completley verkada oriented. Outside of learning to use saas tools there is not much applicable information your giving if your going to sell anything besides cameras. You learn to attack the phones because you have to hit daily talk time metrics. Which WILL burn you out when people dont answer much and your judged on the duration of the call. Your success as an associate also very much hangs on the AE your assigned. Get a stickler and not one of your meetings will convert and your fast track is getting extended. Or get lucky and get an AE who will convert any prospect that even answers the phone. Finally the micromanagement is out of control. If you dont hit 200% of your booked meetings goal your nothing to management. And when you finally pass all the tests and get put to AE you not only have another mountain of information to learn just to operate the CRM, your most likely getting a patch that was just split or your filling a patch of rep that left over quota. And so now you must hope your given one of these elusive territories that is fed deals from partners or your tenure will soon come to close.