GMR Marketing

3y

In addition to providing today as a day off for our StoryMakers, GMR is honoring Juneteenth by sharing a StoryMaker Reflection by GMR’s Communications Manager, Natalie Henderson.

GMR Marketing

3y

Today, we celebrate fatherhood - whether we are them or have them, whether they’re grandfathers or father figures. GMR’s Senior Art Director Armando Ibarra is reflecting on what it means to be a dad. Happy Father’s Day from GMR.

GMR Marketing

3y

At GMR, we take pride in our Employee Resource Groups (ERGs), which provide belonging and work toward equity for people with shared needs, barriers and challenges. For the second installment of our ERG Co-Lead Spotlight Series, we’re hearing from Laurence Velcoff, an Executive Strategy Director who also serves as Co-Lead for Prism, an ERG that supports our LGBTQIA+ StoryMakers. “Prism—GMR’s community for LGBTQIA+ StoryMakers and our allies—has been a gift to me. When I was a boy, there was a quote my mother used to say to me: “When you light the lamp of another, you brighten your own path,” and it’s truly given me some useful direction in my adult life. So, when the opportunity to serve collided with the chance to promote identity, safety, and acceptance, and encourage others to show up unapologetically as their complete and authentic selves, how could I NOT raise my hand? And how could we not name it Prism, to capture the idea that each of us reflects (or refracts, to be scientifically accurate) the beautiful light of others in our own singular way? Among my many privileges, I’m particularly grateful for GMR’s leadership in DE&I and the relentless insistence that we foster an inclusive, nurturing environment within which we may all be proudly visible. Today, as my community confronts a complex web of discrimination and stigma that threatens our pursuit of equality and self-expression, I celebrate the privilege of visibility.”

GMR Marketing

3y

Are you really measuring brand experience? We are. And we can show you how. Learn more about the GMR Brand Experience Index (and see if your brand made the list) at the link below.

GMR Marketing

3y

Heading to the Windy City this weekend? It's probably time to #UnleashTheBubbles. We teamed up with #GMRClient Champagne Nicolas Feuillatte to design, build and activate an interactive champagne garden pop up at Pioneer Court in Chicago. From a giant cork to a string quartet playing "Top 40" hits (think Bridgerton) to tastings for ages 21+, the event is serving up a good time with some life-size bubbles. It just goes to show that Champagne doesn't need to be saved for a special occasion - the weekend is reason enough!

GMR Marketing

3y

GMR’s Senior Creative Director Jeff Bayson is sharing all the details behind our memory-inspired activation at 4se New York. We pulled on the power of nostalgia to create a teenager’s bedroom straight out of the 80s-90s, in hopes of helping 4se attendees experience a memory in the space. The activation was tied to our GMR Brand Experience Index, a report examining the brands in 2022 that excelled at creating experiences, forming memories, and making themselves unforgettable. “The bedroom made people experience the power of memory for themselves - and inspired more than a few folks to give the report a second look”

GMR Marketing

3y

GMR’s Senior Director of Strategy Alla Ioffe Dragoun talked with AdForum about the portrayal of parenting in advertising. As both a mom and a marketer, Alla hopes to inspire the industry to show a more equitable and diverse depiction of parenthood. "If we don’t strive to understand people we can’t possibly begin to know how to connect with them."

GMR Marketing

3y

Did you know you can learn all about the GMR Brand Experience Index and our SOLE Science capabilities on Advertising Week? Click the link below for all the deets.

GMR Marketing

3y

Happy Pride Month! We’re kicking off the #PrideMonth celebrations with a StoryMaker Reflection by GMR Account Director Katie Mendicino. Stay tuned for more Pride content throughout June. "June is a favorite month of mine because it marks the beginning of summer, my birthday, Father’s Day, Juneteenth, and Pride month. As an LGBTQIA+ ally, it’s been rewarding to attend and support events through our GMR client, Nissan, where you see attendees as their authentic carefree selves and bask in a climate of acceptance. Outside of just June, every single day we have the ability and opportunity to create a more accepting world. Even small acts of inclusion can have a big impact on making others feel accepted and that is something you see daily at GMR. Throughout June and every other day, Barack Obama said it best, “When all Americans are treated as equal, no matter who they are or whom they love, we are all more free.” Happy Pride Month and welcome to summer!"

GMR Marketing

3y

To round out Mental Health Awareness Month, we’re sharing a powerful, vulnerable reflection by GMR’s Talent Staffing Supervisor Lainey Fort.