The issues with a stagnant product are ones the CEO, who is extremely attached to his invention, won’t face. His only path to a future is through innovation with new products and better focus or reselling other companies’ products. The intelligent, but UTTERLY CLUELESS leadership team is propelled by unearned “VP” and “Director” titles granted freely to young, green people who have zero real world or business experience. The haphazard, chaotic and hivemind way they comically try to forge ahead despite all signs they should change directions, speaks to how poorly the company is run. It’s an “oh look, squirrel” mentality of allocating funds, and they repeatedly fail miserably. They spend a couple months trying to tap new markets and quit before those markets have time to take, I credit them for their fighting nature in a hopelessly misguided endeavor. The captain of the ship and his crewmates have no clue how to run a business (hence all the layoffs year after year). This whole company is a HUGE RED FLAG.
This product is DEAD and the entire leadership team can’t seem to admit it. If they could, they could expand their product line, resell other companies’ products and have a chance at a future. But they won’t. They keep spinning their inexperienced wheels, each time hoping for a different result. It’s insanity.