Pros
Hallmark's past achievements may be it's remaining strengths. Believing in creativity and true innovation combined with trust in your front line people helped grow Hallmark into a great company and trusted brand. Lessons, translated from the past may be what's needed now to help establish an effective plan for Hallmark's future.
Cons
The company is shrinking and the general atmosphere deteriorating, at least for front line employees. There does not seem to be a definitive plan for improving the company's outlook. For years Hallmark leaders have talked about the adverse effects of technology on the social expressions industry. The solutions to these issues should have been initiated 10 to 15 years ago. Hallmark needs a definitive vision and direction for future growth, and not just a business strategy of cutting costs/jobs to protect the bottom line. It may not be too late for Hallmark to avoid going the way of Polaroid, Kodak, and others.
