Is Hallmark a good company to work for?

Hallmark has an overall rating of 3.4 out of 5, based on over 3,781 reviews left anonymously by employees. This rating has decreased by 1% over the last 12 months. 60% of employees would recommend working at Hallmark to a friend and 46% have a positive outlook for the business. The best reviews about Hallmark have been left by employees working as Territory Manager , Customer Service and Manager .

Does Hallmark pay their employees well?

According to anonymously submitted Glassdoor reviews, Hallmark employees rate their compensation and benefits as 2.8 out of 5. Find out more about salaries and benefits at Hallmark. This rating has decreased by 4% over the last 12 months.

How satisfied are employees working at Hallmark?

60% of Hallmark employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated Hallmark 3.9 out of 5 for work life balance, 3.4 for culture and values and 2.8 for career opportunities.

What are the top reviewed jobs at Hallmark?

Retail Merchandiser (583) , Sales Associate (408) , Merchandiser (158) , Retail Sales Associate (92) , Store Manager (82) , Order Processor (68) , Territory Supervisor (67) , Part Time Retail Merchandiser (59) , Key Holder (54) , Sales Associate/Cashier (47) , Cashier (39) , Manager (37) , Designer (27) , Assistant Manager (23) , Customer Service Representative (22)

What are the pros of working at Hallmark according to real employee reviews?

"Great people to work with and since it's a smaller business you get to know your regular" ((in 258 reviews)); "There is only one pro I can think of and it would have to be the no supervision and flexible hours." ((in 243 reviews)); "Flexible schedule and enjoyed helping customers choose the perfect card" ((in 118 reviews)); "Flexible schedule, easy job, loved my coworkers" ((in 114 reviews)); "Coworkers were great and was not a stressful job." ((in 113 reviews))

What are the cons of working at Hallmark according to real employee reviews?

"poor management and organization for store" ((in 118 reviews)); "Too many managers and a very few actual workers" ((in 83 reviews)); "Very busy during all holidays" ((in 56 reviews)); "HR claims investigations into complaints, but no actions are taken against bad supervisors." ((in 37 reviews)); "Upper management is absolutely awful." ((in 36 reviews))

What are employees saying about Hallmark layoffs in 2026?

Explore Glassdoor’s employee reviews to understand what current and former employees are saying about Hallmark layoffs and their outlook for job security at Hallmark in 2026.

What are the top reviewed Hallmark locations?

Kansas City , Liberty , Houston , Atlanta , New York , Lawrence , San Antonio , Chicago , Los Angeles , Pittsburgh , Jacksonville , Dallas , Enfield , Virginia Beach , San Diego , Raleigh , Miami , Tampa , Saint Louis , Detroit , Minneapolis , Columbus , Denver , Phoenix , Austin , Kansas City , Las Vegas , Philadelphia , Charlotte , Greensboro

Hallmark reviews

3.4

60% would recommend to a friend

(3,611 total reviews)

Mike Perry

62% approve of CEO

46% positive business outlook

Ratings by category

3.9

Work/Life balance

3.8

Diversity & inclusion

3.4

Culture & values

3.1

Senior management

2.8

Compensation and benefits

2.8

Career opportunities

Hallmark has an employee rating of 3.4 out of 5 stars, based on 3,611 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Hallmark employee rating is in line with the average (within 1 standard deviation) for employers within the Manufacturing industry (3.5 stars).

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Reviews by job title

4K reviews

4.0

Jul 29, 2009

Great first job.

Sales associate

Recommend

CEO approval

Business Outlook

Pros

Great people, great business. Loved all the merchandise which allowed me to enjoy coming to work. Coworkers were friendly and supportive.

Cons

Like with all small businesses, drama between workers got in the way; however, not enough to affect the work experience.

3.0

Jul 20, 2009

Ok place to work if you enjoy upselling

Anonymous employee

Recommend

CEO approval

Business Outlook

Pros

Flexible schedule, great customers, and good product.

Cons

Tough economic times has made upper management a little pushy about upselling and the rewards program.

4.0

May 6, 2009

Hallmark Cards

Associate product manager

Recommend

CEO approval

Business Outlook

Pros

Hallmark is a very strong brand and their products make people feel better and help friends and families stay connected. It is a strong brand that is nearly 100 years old so I feel that it is a stable business that will be around for a long time. In addition, it is a private company so during a time when the economy is having issues it is nice to be working for a company that is more focused on long term growth and doesn't have to report back to Wall Street. The company is very thoughtful about everything that they do.

Cons

It's located in Kansas City so there are not a lot of other companies to work for if you decide to leave. Because the company is so thoughtful and likes to use consultants, they are often very slow to move and respond to changes in the way that friends and families communicate with each other. Our main competitor, American Greetings, moves more quickly especially in the digital space. There are many opportunities to help consumers connect with each other digitally but Hallmark has been so slow to make a move into that space and now it seems that the younger generations don't even know about Hallmark.

Viewing 3598 - 3600 of 3,611 Reviews

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Hallmark reviews

Ratings by category

Ratings by demographic groups

Reviews by job title

Great first job.

Ok place to work if you enjoy upselling

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