Pros
Supportive, friendly, and collaborative team members who make the day-to-day enjoyable. A great place to be if you’re passionate about the influencer and creator economy as the overall company goal is easy to get behind, the product has a lot of promise and has helped so many creators achieve their goals and build their businesses. WFH - there is an office for office days but not enough space for the entire team so you are not expected to go in much.
Cons
Very limited growth or progression opportunities. Unrealistic “stretch targets” are consistently pushed from the top down. While the intention to drive growth is understood, the expectations are often unachievable. Metrics have become excessively granular, making it difficult to support creators in the ways that work best for them. There is little acknowledgement of competitor advantages for brands, creators & consumers, which makes it difficult to address challenges internally. The culture leans heavily toward toxic positivity, where raising concerns or discussing potential pitfalls is often discouraged, limiting open and constructive dialogue. A wave of new upper management hires (many of whom were ex-colleagues of a new director) proved problematic, with several leaving after issues were raised repeatedly around lack of relevant experience and inappropriate conduct internally and externally. Compensation is said to be competitive and benchmarked against the industry, but there is little transparency on how this is assessed. Despite strong performance reviews, progression and meaningful salary increases are rare. Budget for team-building and employee support has become increasingly restricted. For example, leadership stated the team was “too large” to host a Christmas party, and overall perks have been reduced to a minimum. There is little to no diversity on the team which is then reflected in the users.
