Native Instruments reviews

The exec team doesn’t seem to trust anyone but themselves. They hire bright people and try to set up the right environment but instead of listening to customer feedback as well as employee feedback, they decide that their own instincts are correct and dictate strategy. And when that strategy doesn’t work out, there’s chaos and mass layoffs.

They hired professionals while rapidly growing but did not let people actually do the responsibilities they were hired for. Dictator like decisions were made at the top that were not data driven or user centric. Pivots were made on a whim and customers were adversely impacted. The executive team let a promising new product fail and layed off people. Soon before this, they restructured teams in a way that made no logical sense, moving subject matter experts away from where they could help the product most. No respect was given to long term team members who built the product from the start. If anyone disagreed with the new direction, they were fired. Experts were not consulted for strategic decisions and middle management was ineffective. Instead of letting the people they hired help drive the company forward, they buried them.