Sales consultants are judged by their "Average Dollar per Lead", or ADL. On the surface this seems like a legitimate and objective way to determine a sales reps effectiveness. The problem is that most of the consultants are not water-proofers, or plumbers. They are trained for 2 weeks, and then are sent out to sell interior drain tile systems, or flood control systems, for thousands of dollars, to people who more often than not didn't need them. But in fairness to the consultants, they don't know any better. They do as they are told. In most cases, relatively inexpensive repairs would have done the job. The honest sales rep risks a low ADL, and the consequences that will be directed at them by management.
The company is considered a tribe, and you are told that what is good for the group, is more important than the individual. Sounds noble, but what it really is, is justification to take money from reps, or lower commissions. Of course, it's for the good of all. Right! This is just a part of the cult like atmosphere, that surrounds owner/founder Roy Spencer.