Go1 reviews

No real strategy. The CEO and leadership team are winging it. Decisions feel random and reactive, not anchored in any clear vision or plan. Dysfunctional executive team. On the surface, the leadership presents as “aligned,” but day-to-day it seems fragmented, political, and self-serving. There’s visible back-channeling and optimization for personal optics rather than company outcomes, most notably from the marketing team, part of which acts like its own kingdom and is dismissive of the rest of the business. Product years behind. The product is a follower, not a leader—catching up on features competitors shipped long ago, with no compelling differentiation and no path to becoming best in class. Internally, there’s endless talk about being “best in class,” but it’s disconnected from reality and shows little understanding of the competitive landscape. Culture is basically absent. Despite all the talk about people and values, the lived experience is that people are the lowest priority. There’s no cohesive culture, little trust in leadership, and minimal investment in building a healthy engaged organization. The only consistent culture is one of overwork and self-serving decisions. Worst of all, leadership protects abusive managers instead of protecting employees.

As a company grows from Start-Up to Scale Up, they have the choice in how to do things. They can focus on the money and make the cut-throat choices, or they can care about the people first. Go1 cared about the people, but after 3 layoffs in one year along with a massive grand scale change in the way of working in post-sales, I don't feel that I can say that any more. One layoff in a year is bad enough, 3 (plus various smaller bunched employee cuts in between) have made this a really terrible time to be at the company. People are tired and many (including myself) feel psychologically unsafe. As a result, this can make people freeze with decision fatigue or completely check out. Any creativity and drive to complete the work has gone to zero.