GroundTruth reviews

3.7

63% would recommend to a friend

(286 total reviews)
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Rosie O’Meara

69% approve of CEO

54% positive business outlook

GroundTruth has an employee rating of 3.7 out of 5 stars, based on 286 company reviews on Glassdoor which indicates that most employees have a good working experience there. The GroundTruth employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.7 stars).

Reviews by job title

286 reviews
1.0
Sep 16, 2017

Shiny Surface, a mess inside

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

- Lunch everyday and cool office space (pretty much the same or similar for all ad tech companies) - Best marketing group in the business - I've never seen a team do so well at getting a company so much good press and so often. - When parties were thrown, they were always well attended and fun. - A few great coworkers that helped the day go by

Cons

- They put the "cult" in culture. Groundtruth is the best company ever and YOU, as the employee, should count your blessings that you work there. Drink the kool aid or there will be consequences - Zero work-life balance. We were told explicitly that we should spend all of our time working. - What the top level team says, goes. If you're not a yes-man, there is no place for you at Groundtruth. Do not question management decisions or provide any negative feedback or you will be fired. This brings me to my next con - There was always a feeling that one wrong move or comment would lead to dismissal. As a result, no one with any power ever questioned anything even when they should have. - They love name dropping. New people were hired seemingly only based on if their resume sounded impressive with little to no accounting for if they were good at their previous job or even if there was a job opening to fill. When an "impressive" new hire was hired, it became a talking point for a long time. - Transparency - ha, only when good things happened! I could keep going but the short version is that Groundtruth is your quintessential late-stage ad tech company: no longer a start up, full of people with a singular vision (or people without the courage to question the vision) that is no longer innovative. I left before the CEO was terminated for a "policy violation" but I can't imagine it's gotten any better.

1.0
Aug 20, 2017

Think twice - do your homework

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Free food, WTC office and some decent coworkers

Cons

Saw recent article on inclusion into Inc 5000 and CMO claiming over 400% growth. Really! How many round of lay offs it took to get here -- 2-3 in last 7-8 months to show that xAd is even profitable. The whole organization is dysfunctional. Do your homework well if you believe in any of the following :- * hard work pays off * focus on your job and let your work speak for you * join a company with a vision

2.0
Jul 29, 2017
Recommend
CEO approval
Business Outlook

Pros

The location tech is ahead of the lot. When most of the companies are getting into the measurement business since the core media business is hard to compete against FB and google, GT is still developing good tech for the media business. Company still has few gems in sales, product and tech teams. Marketing does admirably well with that it can (though the recent branding effort was ill timed).

Cons

There is zero vision from the exec team (and this was true even before Dipanshu's departure). There is no 5 year plan, no 1 year plan, and no clear reason why we build what we build in the next few quarters. Sales team has had major losses. Product is complex and sellers are too inexperienced. Recent layoffs have reduced the morale massively. And there is no leader to pump up the team.

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GroundTruth Response
8y
Thank you for taking the time to share your feedback and I whole heartedly agree that our tech is far ahead of the rest! Personally, I find that both innovation and talented employees are plentiful here - and what truly sets this company apart. As for our lack of vision and long-term planning I agree there is room for improvement. As we have been rapidly growing the past few years (Our tech is available in over 21 countries and we have almost 400 employees) and how quickly the technology has been advancing this is an area we know we have experienced struggles/difficulties. As with any company in a fast growing and rapidly evolving marketplace - we have to be on top of where the market is going which can result in shifts in strategy and focus. Although this makes for a somewhat chaotic environment - our ability to quickly respond to trends and evolving customer needs has allowed us to grow to where we are today - the largest location-based technology company in our space. Despite our growth our industry did face some challenges and we were forced to make some touch decisions. The company is committed to ensuring we are well positioned for success not just today but well into the future. If you are willing to discuss your thoughts and ideas further please leverage our open door policy and reach out to our executive team or People Operations (HR) team.
Viewing 13 - 15 of 286 Reviews

Glassdoor has 318 GroundTruth reviews submitted anonymously by GroundTruth employees. Read employee reviews and ratings on Glassdoor to decide if GroundTruth is right for you.