Is Smile Brands a good company to work for?

Smile Brands has an overall rating of 3.4 out of 5, based on over 1,691 reviews left anonymously by employees. This rating has decreased by 20% over the last 12 months. 60% of employees would recommend working at Smile Brands to a friend and 54% have a positive outlook for the business. The best reviews about Smile Brands have been left by employees working as Director of Market Operations , Executive Office Manager and Lead Dentist .

Does Smile Brands pay their employees well?

According to anonymously submitted Glassdoor reviews, Smile Brands employees rate their compensation and benefits as 3.2 out of 5. Find out more about salaries and benefits at Smile Brands. This rating has decreased by 18% over the last 12 months.

How satisfied are employees working at Smile Brands?

60% of Smile Brands employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated Smile Brands 3.6 out of 5 for work life balance, 3.4 for culture and values and 3.4 for career opportunities.

What are the top reviewed jobs at Smile Brands?

Office Manager (276) , General Dentist (82) , Patient Care Coordinator (58) , Dental Assistant (57) , Dentist (45) , Registered Dental Hygienist (43) , Dental Hygienist (36) , Registered Dental Assistant (31) , Treatment Coordinator (30) , Executive Office Manager (29) , Manager (29) , Director (24) , Rda (21) , Lead Dental Assistant (19) , Associate Dentist (17)

What are the pros of working at Smile Brands according to real employee reviews?

"They also provide great benefits which allow employees to have flexibility with their working schedule." ((in 112 reviews)); "Smile brands offers great culture and support on all levels." ((in 96 reviews)); "I've worked with Bright Now! Dental for 7+ years and can honestly say they have great doctors and management." ((in 61 reviews)); "The team is great and all the other teams i have had encounters with have also been amazing." ((in 56 reviews)); "With her great leadership she has been given additional responsibilities to help with the entire Utah team." ((in 45 reviews))

What are the cons of working at Smile Brands according to real employee reviews?

"Pay can be low and not competitive to other in the industry" ((in 36 reviews)); "It is very hard for the staff to receive a raise above a $1.00." ((in 16 reviews)); "No bonus and incentives." ((in 12 reviews))

What are employees saying about Smile Brands layoffs in 2026?

Explore Glassdoor’s employee reviews to understand what current and former employees are saying about Smile Brands layoffs and their outlook for job security at Smile Brands in 2026.

What are the top reviewed Smile Brands locations?

Irvine , Houston , San Antonio , Dallas , Austin , Plano , Los Angeles , Fort Worth , Seattle , Orlando , Tampa , Las Vegas , Denver , Lewisville , Euless , Nashville , Cleveland , Sacramento , Orange , Lake Worth , Denton , Conway , Portland , Salt Lake City , Burleson , Pasadena , Little Rock , South Ogden , Pearland , Santa Ana

Smile Brands reviews

3.4

60% would recommend to a friend

(1,662 total reviews)

Steven C. Bilt

69% approve of CEO

54% positive business outlook

Ratings by category

3.8

Diversity & inclusion

3.6

Work/Life balance

3.4

Culture & values

3.4

Career opportunities

3.3

Senior management

3.2

Compensation and benefits

Smile Brands has an employee rating of 3.4 out of 5 stars, based on 1,662 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Smile Brands employee rating is in line with the average (within 1 standard deviation) for employers within the Healthcare industry (3.5 stars).

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Reviews by job title

2K reviews

1.0

Mar 31, 2026

Employee discount good, but toxic management and high turnover

Patient care coordinator

Recommend

CEO approval

Business Outlook

Pros

employee discount was pretty good and there are options to relocate to other states if you move

Cons

They can never keep their employees; Johnson Family Dental was bought out by Smile Brands and has become incredibly toxic! Upper management is useless and provide no training provided, push unnecessary products and treatments on to patients, It's all about numbers and exploiting people,

Smile Brands Response

1mo

Thank you for taking the time to share your feedback. We’re glad to hear you found value in the employee discount and relocation opportunities, but we’re very concerned by your experience. Creating a supportive environment for our teams and delivering ethical, patient-centered care are top priorities for us. Your comments regarding management, training, and workplace culture are taken seriously and will be reviewed with the appropriate leadership teams. We are committed to continuous improvement and appreciate you bringing these concerns forward, as this feedback helps us better support our employees and patients.

2.0

Mar 8, 2026

Product. Pushers

Dentist

Recommend

CEO approval

Business Outlook

Pros

Practice can be great with the right staff. Managers hardly ever present allows you to do the right thing if you have a soul

Cons

Dishonest, no accountability for anything from the upper management. Sad to see so many good practices turned to the corporate numbers game.

Smile Brands Response

3mo

Thank you for sharing your feedback and for your years of service. We’re glad to hear you’ve had positive experiences with strong teams, and we’re concerned by the issues you’ve raised around accountability and leadership visibility. We take this feedback seriously. Hearing directly from our teams helps us understand where we need to improve communication, transparency, and support. Thank you again for your input.

1.0

Mar 5, 2026

It’s just money making mill!!

Dentist

Recommend

CEO approval

Business Outlook

Pros

I don’t think they have any

Cons

Managers are just pushed to do more productions and no one cares about patients and they just want to take money from the patients . How is this company surviving no idea . No support or help from anyone . As long as you make money for them no matter what and how you treat they don’t care . They like dentists who create multiple tx on a single tooth from filling to crown to rct to implant in few years time . Clinic even does not carry emergency medicine .

Smile Brands Response

4mo

We're sorry to hear that your experience did not meet your expectations. We value all feedback, even when it's critical, as it helps us identify opportunities for improvement. Your comments will be shared with our senior leadership team and will be taken into consideration as we continue grow, working to enhance the employee experience at Smile Brands.

Viewing 7 - 9 of 1,662 Reviews

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Jobs at Smile Brands

Director of Market Operations

Treatment Coordinator

Insurance Payment Processor

Patient Care Coordinator

Smile Brands

Smile Brands reviews

Ratings by category

Ratings by demographic groups

Reviews by job title

Employee discount good, but toxic management and high turnover

Product. Pushers

It’s just money making mill!!

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