Disappointing... - Director Sentral Employee Review

1.0
Aug 22, 2023
Recommend
CEO approval
Business Outlook

Pros

Opportunity to work with cross-functional partners and on-site Operations leaders who truly want to make an impact on the industry and drive change/success.

Cons

VC backer/owners hold all decision making power, with little input from those who are actually doing the work/analysis. I (and many, many others) felt increasingly frustrated as this relationship played out - so many opportunities for easy wins and areas of change , but our recommendations were consistently vetoed. Sentral Leadership continually "refines" their roadmap/strategy; it's obvious there is no set strategy or roadmap to speak of. This resulted in Sr. Director/Director/Manager level associates spinning our wheels, working tirelessly, and ultimately getting nowhere. Couple this with the end of 2022 layoffs, remaining Home Team associates attempting to band-aid and backfill, and non-existent efforts to merge newly onboarded Align Residential associates onto the team. It's no surprise that tenured associates resigned in early 2023 and continue to do so - what do you expect? And FYI - Sentral has a 2023 OKR specifically tied to increasing Glassdoor reviews. The new influx of 5 star reviews on this platform is curious.

Explore other reviews about Sentral

5.0
Jul 9, 2026
Recommend
CEO approval
Business Outlook

Pros

Amazing team and residents made this one of the best work experiences I’ve had. There was rarely a day I didn’t look forward to coming in and while no job is perfect, the people here always made the tough days worth it. I learned more from management here than anywhere else in my career. I had incredible mentors, including one in particular who pushed me and never let me settle, which made me better at my job.

Cons

Hours aren’t always guaranteed to a full 80 (biweekly), which affects take home pay base pay could be adjusted to account for that gap. Would also love to see more employee incentives. Limited growth opportunities in Arizona, since there aren’t many properties in the area to advance into.

1.0
Jun 28, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Generous bonus structures and nice looking properties

Cons

They’re trying to accomplish flexible living but the majority of corporate employees barely understand hotel management and don’t have the first idea about leasing/resident management. They falsely report the property’s financials and occupancy numbers to their investors so owners think their investment properties are doing better than they are and cheap out on building repairs at the expense of people’s safety and without reporting any building issues to investors.

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